March 5, 2025 | Newsletter Vol 90

Are Your Ads Getting Lost in the Noise? Here’s How to Fix It.

When you watch TV—whether it’s streaming, cable, or broadcast—do you see commercials?

All. The. Time.

When you’re browsing the internet, do you see advertising?

Everywhere, all the time.

If you’re playing a game or reading an article on your phone, do you get interrupted by ads?

Absolutely.

So, as a business owner or marketing director, how do you break through? How do you stand out in a world flooded with advertising?

If you’re an attorney, how do you get the attention of potential clients before they need legal help?

If you own an HVAC company, how do you stay top of mind so that when someone joins the 2% of people actively looking for your services, they think of you first?

The Answer: Your Own Data

Ask yourself:

• Do you have a database of past and current customers?

• Have you captured data from every lead you’ve ever generated?

• Have you purchased leads from a provider specializing in your industry?

If so, you’re sitting on a goldmine.

This data allows you to laser-target your advertising. By working with a company like ours, we can match your customer data with digital identifiers, ensuring your ads reach the right people—not just the masses.

You’re no longer throwing money into the void. You’re reaching:
✅ Past customers who already trust you
✅ Potential customers who have previously considered your business
✅ People who have shown a need for your product or service
✅ Anyone who has interacted with your brand in any way

Stop Competing for Attention—Start Targeting Smarter

You don’t need to scream louder to be heard. You need to be in the right place at the right time—in front of the right people.

Want to know how to make this work for your business? Let's Talk

Until next time -- Expect to Win!

#xp2win

JIM