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Welcome to "My Grateful 5," a simple yet profound strategy to cultivate gratitude daily, enhancing your leadership and enriching your personal journey through life.
Jim is a lifelong student of business and sales skills and has a passion for assisting individuals and organizations in their development. The training program utilizes his 40 years of teaching, coaching, and training experience and consists of working with salespeople and business owners to develop their skills and expertise.
Jim created the Expect to Win program. This philosophy consists of discipline, dedication and determination at a committed level. Let’s discuss the details of this outstanding program and get a glympse of how this mindset and way of life could impact your life and business.
Jim’s credibility in the automotive industry comes from decades of successful experience. His love for the industry plus this experience has made him a valuable resource to auto dealers that are needing a culture change and a boost in performance. Schedule a free call with Jim to discuss how instilling The Expect to Win Mindset and doing a deep dive into People - Product - Process could be transformational for your dealership.
Having been an advertiser for much of the last 40 years has made for a good foundation for Jim working with businesses on the strategy for marketing and advertising. Companies of all sizes trust Jim for his experience and keen insights. Consider hiring Jim today and get an extraordinary strategist working with you to get your business on track.
Latest Posts from the Blog
On a Journey … Chasing Better!
💬 Talk is not cheap—it’s your most powerful tool.
Whether you’re leading a company, managing a team, or building a relationship, your communication style determines your impact.
In this week’s blog, I break down the 3 pillars of effective communication—Clarity, Active Listening, and Empathy—and the classic 7 Cs every leader should know.
This isn't just another post on communication. It's a guide to transforming how you're heard, how you're understood, and how you lead.
👉 Read the full article now #Leadership #CommunicationSkills #Teamwork #PeopleBuilding #PersonalGrowth #XP2Win #OnAJourneyChasingBetter
🌟 Unlock the secrets to perpetual growth and success! Dive into our latest blog, 'The Student Mindset: Unlocking Continuous Improvement,' where I explore the transformative power of embracing a student mindset in every aspect of life. Discover how continuous learning can elevate your career and personal growth. Are you ready to join the journey and chase better? Read more and Expect to Win! #xp2win 🚀
The Current Edition of the Weekly Crazy Newsletter
Trying Weekly to Navigate the Crazy World of Marketing and Advertising.
Let's cut to the chase: If your advertising isn't keeping pace with innovation, you're not just behind—you're invisible.
The Role of Emotional Appeal in Advertising
When people make buying decisions, is it emotion or logic that drives them?
The answer is: both — but overwhelmingly emotion leads the way. Estimates show that 90–95% of purchasing decisions are emotion-based, with logic only stepping in after the fact to justify the decision. That’s also when buyer’s remorse can kick in.
Do You Advertise on TV?
That used to be an easy yes-or-no question. Not anymore.
In the past, if you asked someone, “Do you watch TV?” you were asking about programs—usually on a set in the living room. Today, that same question triggers a different thought entirely: Which device are you watching on?
Are you tracking your ad success—or just guessing?
A new client recently shared her biggest marketing frustration with me:
“It doesn’t seem like we ever know if our advertising is working. The only way to find out seems to be to stop advertising completely—and that scares me even more.”
I’ve been in her shoes, and I get it. You invest in marketing, but no one sits down with you to show exactly how to measure success.
Are Your Ads Getting Lost in the Noise? Here’s How to Fix It.
When you watch TV—whether it’s streaming, cable, or broadcast—do you see commercials?
All. The. Time.
When you’re browsing the internet, do you see advertising?
Everywhere, all the time.
Free Resources to Give You The Advantage
Tools - Templates - Calculators - Etc
The Daily Dashboard is an exceptional tool designed to enhance your productivity and efficiency. Tailored for individuals who strive to incorporate discipline into their daily routine, this planner is built around three critical focal points: consistency, planning, and action. By using this dashboard, you can create and track habits that lay a solid foundation for success.
Want to stand out and win more customers? This free resource breaks down 6 simple but powerful steps every dealership can take to deliver a WOW experience from the moment a customer arrives.
Unlock the potential of your business by leveraging one of your most critical assets—your database. Our free resource offers a comprehensive approach to managing your customer relationships and maximizing your revenue potential through repeat opportunities and referrals.
Start shaping a more predictable and profitable future now. Available for free on our website, this tool is not just a method but a movement towards disciplined business growth.
This template isn't just about tracking tasks; it's about building a thoughtful and spiritually enriched foundation to your day. Whether you are looking to enhance your productivity, increase your mindfulness, or simply organize your day better, this Daily Journal Template is your first step towards success.
Feeling stuck, frustrated, or unable to move forward? The difference between staying stuck and achieving your goals often comes down to your mindset. Discover how shifting from a Fixed Mindset to a Growth Mindset can unlock your true potential and set you on a path toward greater success and happiness. Are you ready to break free and grow?